Introduction to Spokes Training (3 mins)
28 Oct 2021
Our Federal Election Strategy (10 mins)
28 Oct 2021
Why is AP4CA non-partisan? (10 mins)
28 Oct 2021
Parent's Pledge for Climate Action (5 mins)
28 Oct 2021
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The next step to becoming a spokesperson for Australian Parents for Climate Action is to learn how to get media coverage.
We can help you get media coverage, and get your message out into the world! Here’s how. More details about writing a media release are below.
State or National print media
We work closely with Climate Media Centre (CMC) to help parents and our campaigns get state or national print media. CMC offers feedback on pitches, stories, helps fine-tune our national media release and often comes to us asking for parents' spokespeople when there is an important story opportunity.
We create national media stories by sending out a media release or pitching opinion pieces, written by parents, about contemporary climate issues. To become one of our parent spokespeople contact [email protected]
Local Print media
Local newspaper outlets are very under-resourced, so there is a very good chance of you being able to get your media release directly printed into your local newspaper, especially if you can supply a well-written media release and accompanying photo.
You can easily develop a relationship with your local print media. Take note of who your local newspaper is, and simply google their contacts through their website. Often their phones are not manned. Contact the editor via email, and then develop a one on one relationship with the local journalist that covers your area. Often those journalists do not live locally and will be working across a number of local newspapers.
Aim for photographs that are high resolution (iPhone is fine), colour, with people in it fairly close up, but a wide shot which shows the local location.
Radio Stations
You may also have a local radio where you can be featured on in-depth shows like the local environment show, or similar. Listen to the radio and think about which time slot you would best fit into. This includes ABC local radio. Then google the contacts for the radio station and attention to your media release to the most suitable radio host. Or you can send it in to the radio more generally.
Writing your own Media Release
At the top of the page add:
Writing style:
Sending your own Media Release
Golden rules for working with your local media:
Sending your own Opinion Piece
Refer to our AP4CA Narrative Training guide - then send your draft and an idea where you would like to get it published to [email protected]
The final step in this spokes training program is to make sure you stick to our key messages for spokespeople (part 13 of our spokesperson training course).
Parents for Climate meet and work on the lands of Aboriginal & Torres Strait Islander people and respect that sovereignty of those lands was never ceded. We pay respect to Elders, past and present and emerging, and acknowledge the pivotal role that Aboriginal & Torres Strait Islander people continue to play within the Australian community.