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Download the Carbon Claims and Integrity Toolkit

Updated for the closure of Climate Active

In July 2026, the Australian Government confirmed it will close Climate Active and stop certifying voluntary "carbon neutral" claims. Certification, the Climate Active trade marks, the term "carbon neutral" for voluntary claims and the register of consultants will all be discontinued, with a transition period for currently certified businesses.

If your organisation has relied on Climate Active certification, or advises those who do, the ground has shifted. Hundreds of certified businesses now need to work out what they can and can't say. And the fallback of pointing to a government trade mark is disappearing.

This toolkit is built on the only Australian case to test "carbon neutral" product marketing in court: Parents for Climate v. EnergyAustralia. It sets out:

  1. a summary of the settlement and what EnergyAustralia conceded
  2. the problems with marketing based on offsetting and "carbon neutral" language
  3. what companies should and shouldn't say to avoid greenwashing

As Equity Generation Lawyers put it when the closure was announced: "Companies that have relied on this label should take note. The legal and reputational risks of 'carbon neutral' claims based on offsetting are only growing."

A practical resource for communicators, campaigners, legal advisers and sustainability teams navigating the transition.

This is a Toolkit for Communicators, Campaigners & Legal Advocates, based on the Federal Court case settlement: Parents for Climate v. EnergyAustralia.

Plus gain access to the recording of a special 1-hour online briefing that brought together legal, media, and campaign experts to unpack the impact and implications of the Parents for Climate v. EnergyAustralia greenwashing settlement.

Fill out the download form to get your copy in your 💌 inbox now

The toolkit supports clear, responsible, and legally sound communication about climate claims based on offsetting. 

It sets out:

  1. a summary of the settlement
  2. issues with marketing based on offsetting and ‘carbon neutral’ language; and
  3. what companies should and shouldn’t say to avoid greenwashing.

It helps you avoid greenwashing and build public trust.

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